Hunting & Fishing - Hard & Soft Baits

Money Roll Flasher - 11" - Nuclear Carbon GlowGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Prem...

Money Roll Flasher - 11" - Blue Kamikaze UVGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium...

Money Roll Flasher - 11" - Razzle DazzleGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ba...

Money Roll Flasher - 11" - Citrus NuggetGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ba...

Money Roll Flasher - 11" - Pearl Blue SkeletonGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Prem...

Money Roll Flasher - 8-1/4" - Citrus NuggetGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium...

Money Roll Flasher - 11" - Rainbow CrushGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ba...

CountDown® Magnum® Elite 185 - 7" - Armored Flying Fish UVBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-M...

Money Roll Flasher - 8-1/4" - Chrome LadderGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium...

Money Roll Flasher - 8-1/4" - 2 Face UVGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium bal...

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Flying Fish UVBuilt upon the legendary durability and world-record producing classic Rapala "Wound...

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Purple MackerelBuilt upon the legendary durability and world-record producing classic Rapala "Woun...

Money Roll Flasher - 11" - Chrome LadderGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ba...

Money Roll Flasher - 11" - 2 Face UVGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball b...

X-Rap® Magnum® Xplode 130 - ClearThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body...

Kensaki 280 Jig - 7.25" - 9-7/8oz - Blue LagoonThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "i...

Big Game Catcher 8 - 8.25" - SlushyThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to el...

Kensaki 220 Jig - 6.75" - 7-3/4oz - SpookyThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in lin...

High-Speed Tuna Catcher Rigged 7 - 7.5" - Dark KnightDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Cra...

Big Game Catcher 8 - 8.25" - SkipjackThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to ...

High-Speed Tuna Catcher Rigged 8 - 8" - MahiThe Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevate your ...

High-Speed Tuna Catcher Rigged 8 - 8" - RastaThe Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevate your...

Big Game Catcher 8 - 8.25" - Candy FlossThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action ...

Big Game Catcher 8 - 8.25" - MahiThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to elic...

Tuna Catcher Rigged 5 - 5.5" - Black KnightFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial f...

Kensaki 280 Jig - 7.25" - 9-7/8oz - Mack DaddyThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in...

Kensaki 280 Jig - 7.25" - 9-7/8oz - SpookyThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in lin...

Tuna Catcher Rigged 5 - 5.5" - Candy FlossFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial fa...

Kensaki 220 Jig - 6.75" - 7-3/4oz - Mack DaddyThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in...

High-Speed Tuna Catcher Rigged 8 - 8" - Monte CarloThe Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevat...

Kensaki 220 Jig - 6.75" - 7-3/4oz - Blue LagoonThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "i...

Kensaki 220 Jig - 6.75" - 7-3/4oz - Hot SauceThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in ...

X-Rap® Magnum® 15 - HD SquidX-Rap® Magnum® runs perfectly right out of the box, with no wasted time tuning. The massive diving-lip takes the X-Rap...

Kensaki 220 Jig - 6.75" - 7-3/4oz - Chartreuse BlinkThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. T...

Tuna Catcher Rigged 5 - 5.5" - Monte CarloFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial fa...